David Beckham negotiate with West Ham

Hammers co-owner David Gold will attempt to launch former England star David Beckham at Upton Park.

Currently, Beckham is in contract with LA Galaxy but has spent time on loan at Serie A grant AC Milan in a try to ensure his place into the England squad for the upcoming World Cup finals in South Africa.

Gold hopes Beckham - currently recuperating from a ruptured Achilles tendon - would be interested in a move that would mark a return to his London roots.

The 34-year-old ex-Manchester United star was born in Leytonstone, East London and Gold says a switch would give the player the possibility to act as an "ambassador" for his home town club.

Gianfranco Zola's West Ham are currently battling to survive the Premier League drop, however their owner reckons the club could offer an end to his seven year absence from the top flight of English football.